How it all came TO BE

We’re Hej Sugar – a joyful little candy cart with big Scandinavian flavor.

Our story began with a love for adventure and a sweet tooth. In 2013, I traveled to Sweden and fell head over heels for Swedish candy. I still remember strolling the charming streets, exploring new sights, and snacking on the perfect mix of sweet, sour, and chewy treats. It was love at first bite.

Years later, I brought my sister back to Sweden, and one of the first things I shared with her was the candy. To me, it’s more than just a treat – it’s a memory, an experience, a little bite of joy.

As a designer and dreamer, I wanted to bring that same feeling to others – and that’s how Hej Sugar was born. My husband and I built a mobile candy cart that brings the magic of Swedish sweets to your neighborhood, your event, or your celebration.

We believe candy should be fun, high quality, and full of personality. Our cart is stocked with a curated mix of sour gummies, salty licorice, fruity chews, and marshmellowy bites.

Whether you’re trying it for the first time or reliving a favorite travel memory, we hope our cart brings a little sweetness and a lot of smiles.

Thanks for stopping by. You make life sweeter.

— Tiffany, Founder of Hej Sugar